Manras Technologies Drives Growth for HELL ENERGY with Salesforce Consumer Goods Cloud
Customer
HELL ENERGY – a rapidly growing global brand in the FMCG industry
Industry
Retail Consumer Goods
Product
Salesforce Consumer Goods Cloud
Services
Salesforce Implementation Services
Location
India
Mail us Now
team@manras.com
Challenges
HELL ENERGY faced inefficiencies in its sales operations. Their existing system lacked differentiation between merchandising teams (MT) and general trade teams (GT), making it difficult to track and optimize activities. Additionally, capturing planogram reports, implementing targeted strategies for various store types, and gaining real-time insights were significant challenges.
Solution
Manras Technologies, a Salesforce Platinum Partner, implemented the Salesforce Consumer Goods Cloud for HELL ENERGY. This cloud-based solution addressed their specific needs:
- Unified System for MT & GT: Manras streamlined operations by bringing both MT and GT teams onto a single platform, enabling efficient task management and data sharing.
- Mobile-First Approach: A mobile-ready solution empowered the field sales team to manage daily activities on the go. Geo-fencing ensured reps focused on designated areas, optimizing their routes.
- Offline Functionality: An offline app allowed reps to capture attendance, visit details, planograms, and orders even in areas with limited connectivity.
- Configurable Strategies: Manras configured different visit types, product categories, and strategies for various store formats, ensuring a tailored approach to each customer.
- Cooler Asset Management: The solution facilitated cooler tracking, enabling HELL ENERGY to monitor sales performance associated with each cooler and calculate ROI.
Outcome
The implementation of Salesforce Consumer Goods Cloud by Manras Technologies transformed HELL ENERGY’s sales operations:
- Mobile-Enabled Customer 360 View: The field sales team gained access to a comprehensive customer view on their mobile devices, allowing for informed decision-making during visits.
- Targeted Strategies for Stores: With the ability to configure different strategies for various store types, HELL ENERGY optimized its approach for maximum impact.
- Data-Driven Insights: Real-time data on cooler performance provided valuable insights, allowing HELL ENERGY to track sales trends, optimize placement, and maximize ROI.
Conclusion
Manras Technologies’ expertise in Salesforce Consumer Goods Cloud empowered HELL ENERGY to achieve significant improvements in its sales operations. The mobile-ready solution, differentiated strategies, and asset management capabilities have contributed to HELL ENERGY’s continued global success.