Salesforce Marketing Cloud Summer’22 Release: Highlights

It’s true that Salesforce is the greatest CRM cloud solution available, but staying at the top isn’t as simple as it seems. Salesforce is focused entirely on the incorporation of new technologies and advancements. It should come as no surprise that the company often makes changes to its services in order to ensure that its clients are able to take advantage of these changes and remain in line with them. The Summer Release’22 has been introduced by Salesforce. Here is a collection of notable highlights from the marketing cloud release.

Similar to standard address fields, Salesforce made a conscious decision to introduce custom address fields. This feature is now in the beta phase, and it is intended with the goal of improving both the reliability of address data and the experience that users have.

We’re often stumped as to why certain service appointments aren’t occurring or what users and applicants may do to acquire added hours for appointments. Scheduling suggestions and appointment ideas have arrived to the rescue, putting an end to all of the perplexity and offering users explanations and answers. A preview iteration of this feature is currently being tested out.

Significant advancements were made to the Reports and Dashboards within the marketing cloud release notes. These advancements were made possible by a newly redesigned and enhanced version of the Classic functionality. You can:

• Put a cap on the results in the Tabular Reports.
• Create a report that provides information that is relevant to the filtered Salesforce objects by applying a filter to one or more of the standard or custom Salesforce objects.
• Make changes to numerous fields at once on the Report Run Page using the Median Function, as well as do in-line editing.

The Slack-Sales Cloud integration is becoming better and better. The sales staff is able to operate both more quickly and more intelligently. People are able to make edits to a Salesforce record while they are logged into Slack. Additionally, the Salesforce for Slack app enables increased levels of automation in relation to alerts.

Einstein has received a lot of improvements in this marketing cloud summer ’22 release. The following are some of them:

• Einstein Readiness Assessor

The Readiness Assessor provides enterprises with an accurate projection of their Einstein Lead Scoring ROI, allowing them to make better course adjustments.

• Einstein Prediction Builder

It’s now easier than ever to create AI-powered forecasts with this new framework. (Accessible to administrators who have purchased a subscription for either Platform Plus, Einstein Predictions,  CRM Analytics Plus, or EinsteinBuilderFree)

Users are provided with the possibility to construct individualized lists right from inside the Lightning App Builder by means of Dynamic Related Lists. These individualized linked lists may have their contents filtered so that they only appear when certain conditions are met. You have the ability to specify which fields to show and in what order, as well as create a series of entries to appear and the actions that will be made accessible to you.

This one has the potential to completely transform the game. Salesforce is empowering its clients to independently install Person Accounts by providing them with assistance in the form of a guided setup. This gives users more control over the process. On the other hand, assuming a large amount of responsibility brings with it a significant amount of authority. Personal accounts cannot be deactivated for any reason. Make your selection with caution.

Users now have the ability to submit extra information on customer profiles from CDP to marketing platforms such as marketing cloud engagement. Because of this functionality, it is now feasible for marketers to improve customized communication and employ mobile push as an engagement contact point, both of which were previously impossible. As a consequence of this, users will have an easier time reaching clients with the appropriate message through the channels of their choice.

To take advantage of AWS’s speedier querying capabilities on even massive datasets, Salesforce customers may now directly connect the AWS information they need with Salesforce by leveraging the latest Salesforce Connect interface for Amazon Athena.

These three brand-new features illustrate Salesforce’s strengths as well as the digitalization that the company is working toward achieving through its Customer 360 platform. Each one presents a one-of-a-kind opportunity to interact with clients in a manner that is more productive. They are as follows:

• Swarming

It enables clients of Salesforce to handle concerns more quickly with the help of real-time assistance.

• Subscription Services

To aid clients in the management of recurring subscriptions and the monetization of them via the automation of Sales Cloud.

• Stimulated Campaign Messages

To assist consumers in personalizing the customer experience via the use of re-engagement strategies based on a predetermined trigger event.

We can conclude that the Salesforce Ecosystem has seen a lot of changes and improvements in the Salesforce marketing cloud release. Unquestionably, a great number of the upgrades are going to end up saving the user’s life. This release has offered everyone a tonne of new features to experiment with and learn how they might be used.

Manras is a leading salesforce platinum partner that offers creative answers to all of your questions and concerns around client management. We at Manras are well-versed in the art of taking full advantage of Salesforce solutions in order to provide you with the most effective solutions, regardless of whether or not you are a Salesforce novice.