Digitize Real Estate Industry Business Process Using Marketing Cloud

Nowadays, customers are acutely aware of their every move, and they are in perfect command of everything they do with a business, from what they buy to when they see it. As a result, marketing departments have a tough time utilizing normal methods to maintain client interactions. A direct outcome of this is that real estate companies are always on the lookout for innovative approaches to advertising their businesses and enhancing customer experiences.

The Marketing Cloud, a cutting-edge service offering, is provided by Salesforce technologies as a means of assisting in this endeavor. The Marketing Cloud from Salesforce makes it simple for real estate businesses to coordinate and keep track of their many online marketing initiatives.

This article will help you get a better understanding of how Salesforce Marketing Cloud may assist you in differentiating your real estate firm from that of your competitors and assist you in remaining one step ahead of them.

The Salesforce Marketing Cloud is a platform that offers a wide range of possibilities and is packed with a variety of useful features. All of the following are included in this:

The tool is capable of communicating with each contact depending on the individual’s existing data, and it can also set off new message triggers based on real-time client data updates and engagements. The journey may branch out in numerous directions (much like a tree), and choices can lead to different branches depending on the following criteria:

• Contact data 

Here you can see the Marketing Cloud data for the person to whom you are sending information about buying and selling real estate. The data that is linked with a contact, as well as any changes that are made to their data, may be used to decide which trip branch to follow.

• Journey data 

This is information on how the contact has engaged with the SFMC process. A client may get many emails after buying a property. Using Salesforce Marketing Cloud, each email can be tracked to see who has opened and engaged with it.

The SFMC Journey builder gives you the ability to create trips that incorporate both email and text message communication. There are many different applications for having access to several message channels, including the following:

• Communication in support and service cases

When communicating with a client about their service and support needs, emails are the best medium to use. Make use of a short message service (SMS) to send information in a more timely manner for solving property-related issues.

• Customer service after the sale

Post-purchase messages may be shared by emails and SMS. Sending an email to the client to inform them that their deal has been finalized is just one example of creating a journey using emails to track buying/selling status. SFMC may then follow up with an email to register their property and perhaps a survey about their experience with the asset.

• Finance-related communication

Use email and text messaging to keep people informed about their credit and home loan status. Emails, for example, might serve as a reminder to clients who have not yet made loan payments. Text message reminders may help customers avoid late fees by reminding them of their payment due date.

SFMC has a number of dynamic components that, when combined, provide highly tailored interactions for email readers and further boost engagement. These are the following:

• Dynamic content 

Email subject lines and content may be tailored to a specific user depending on qualities, connected data, and rules. To give a customized experience without creating numerous copies of one email, the content of the email will fill depending on the recipient’s identity.

• Dynamic sending profiles

Emails may be sent from different senders depending on the connection between the sender and the receiver, which is a popular use case for this feature.

The Salesforce Marketing Cloud offers a number of solutions to marketing teams, assisting them in their efforts to enhance the overall buying/selling experience for customers and boost revenue. It gives real estate companies a wide variety of advantages in many different areas.

• Become More Acquainted with Your Client

You are able to establish a complete and unified picture of your clients by connecting data from a wide variety of sources and devices, which Salesforce Marketing Cloud enables you to do in order to provide tailored customer assistance. 

Easy-to-understand data about your clients are presented with crystal-clear visualizations. This helps real estate firms to give customized solutions to their consumers while also enhancing customer satisfaction and loyalty.

• Customize with the Help of Artificial Intelligence

Salesforce’s marketing cloud is notable for its ability to be modified. SFMC enables Einstein to handle interactions by merging data with SFMC. It makes use of Einstein technology to integrate the facts about the client, and it assists you in communicating with your clients in a more effective manner. This enables you to provide more personal attention to the people you engage with.

• Analytical Skills That Make a Difference

With the use of AI technology and the digital tool Google Analytics 360, Salesforce Marketing Cloud is able to track customer journeys that take place across numerous channels and platforms.

As a result of doing this, your marketing procedures will be far more effective and well-organized. This presents opportunities for real estate businesses to send the appropriate messages to the appropriate people at the appropriate time.

• Personalized client experience

Salesforce marketing cloud suite helps to create awareness and engagement throughout the whole customer experience. It also provides sufficient insights, which enables you to provide the best service to your clients. Every connection with clients can be made more customized and tailored to their specific travels with the assistance of Marketing Cloud.

• Security

Salesforce for the real estate industry provides users with the option to encrypt their data. When it comes to security, there is nothing that can compare to Salesforce. Due to the encryption features, your data is protected from prying eyes and will remain private. This guarantees that your information will remain safe and secure, preventing any unauthorized parties from gaining access to it.

The Salesforce Marketing Cloud is an effective application for automating marketing processes in the real estate sector. Your approach to marketing campaigns will never be the same, and you will have a new point of view on strategy as a result of this. 

Connecting with Salesforce consulting partners who can assist you in adjusting to Salesforce solutions is a prerequisite for putting into action the Salesforce Marketing Cloud. Allow our Salesforce professionals at Manras to assist you in any way they can. Find out how the product can better meet your company’s requirements with a free consultation right now!