Harnessing the Power of AI: Salesforce Unveils New B2B Commerce Features
Salesforce, a leader in the IDC MarketScape for B2B Enterprise Commerce, has introduced five new Salesforce B2B commerce features. These features are not just new additions but powerful tools that can transform your business. They are designed to help businesses increase their revenue and operational efficiency, making it easier for them to thrive in the competitive market.
This article will explain the latest Salesforce updates, detailing each new feature and its benefits for your business. We’ll also discuss AI in B2B Commerce, showing how artificial intelligence can make business operations smoother and more effective.
What is Salesforce B2B Commerce Cloud?
Salesforce B2B Commerce Cloud is a robust, cloud-based platform designed to help brands grow their online business by providing comprehensive tools and features that support every stage of digital commerce, from discovery to delivery. It enables brands to build and optimize e-commerce sites that boost conversion rates, unify the online and in-store shopping experience, engage customers on social media, and efficiently manage products and orders.
What Are The New Salesforce B2B Commerce Features?
Now let’s explore the 5 new Salesforce B2B Commerce Features and discover how Artificial Intelligence integration is revolutionizing B2B sales:
Einstein Copilot for Buyers
Einstein Copilot for Buyers is an AI-powered assistant introduced in Salesforce B2B Commerce Cloud. This tool transforms the buying process by allowing users to interact with the system using natural language or photos to identify products quickly. Buyers can easily add recommended items to their shopping carts and complete transactions without leaving the digital channel. Additionally, Einstein Copilot facilitates detailed conversations with businesses across various platforms, ensuring buyers receive personalized recommendations that match their needs and preferences. This level of interaction enhances the user experience and streamlines the purchasing process, making it more intuitive and efficient.
AI-Driven Goal Setting and Recommendations
In Salesforce B2B Commerce Cloud, AI-driven goal setting and recommendations empower sellers to define and pursue their business objectives precisely. This feature leverages advanced AI algorithms to analyze data from Salesforce’s Data Cloud, providing sellers with real-time, actionable insights and customized recommendations. By integrating these AI capabilities directly into their daily operations, sellers can optimize their strategies, target their efforts more effectively, and achieve better outcomes. This proactive approach to business planning and execution helps sellers stay ahead in a competitive market by adapting quickly to changing conditions and customer needs.
Generative SEO Metadata Optimization
Generative SEO Metadata Optimization in Salesforce B2B Commerce Cloud uses AI to enhance search engine optimization (SEO) for product listings. By harnessing Einstein’s SEO recommendations, sellers can automatically generate and fine-tune metadata, including product titles and descriptions. This optimized content is better positioned on search engine results pages (SERPs) and browser tabs, improving visibility and driving more organic traffic to the seller’s site. This feature addresses the often tedious and overlooked task of SEO maintenance, enabling sellers to boost their online presence and attract more potential customers without needing deep SEO expertise.
Enterprise Scale Carts and Split Shipments
The introduction of Enterprise Scale Carts and Split Shipments caters to the needs of large-scale B2B operations. Enterprise Scale Carts allow for managing up to 2,000 line items in a single transaction, accommodating large volumes and complex configurations without performance degradation. Split Shipments enhance logistical flexibility by enabling different parts of an order to be shipped as soon as they become available, rather than waiting for the entire order to be ready. This capability is crucial for managing supply chain efficiencies and meeting customer expectations for prompt delivery, especially in critical time-sensitive distribution industries.
Native Merchant Settings
The new Native Merchant Settings in Salesforce B2B Commerce Cloud simplify the integration and management of shipping, taxes, and checkout processes. These settings reduce complexity and potential compatibility issues by eliminating the need for third-party applications, leading to a smoother operation. Sellers can configure these elements directly within the platform, streamlining the setup and maintenance processes. This integration saves time and resources and enhances the reliability and security of transactions, providing a better experience for both sellers and their customers.
Conclusion
In conclusion, AI in B2B commerce fundamentally changes how businesses operate, streamlining interactions and boosting efficiency in the digital world. The latest enhancements in Commerce Cloud demonstrate the significant benefits of AI-powered B2B commerce solutions, which simplify purchasing and enhance sales strategies with data-driven insights. As we continue to see how AI is revolutionizing B2B sales, it’s clear that these technologies are crucial for staying competitive. To fully leverage these innovations, partnering with experts like Manras, a certified Salesforce consultant, can help businesses unlock the full potential of their B2B commerce platforms. Contact Manras today to get started!
