Manras Technologies Empowers BARC India with a Unified Salesforce Solution for Streamlined Viewership Data Management
Customer
BARC India, the trusted custodian of TV viewership data in India, provides insights into “What India Watches™”. Their data empowers broadcasters to make informed content decisions and advertisers to optimize ad campaigns.
Industry
High Tech
Product
Salesforce CRM
Services
Salesforce Implementation Services
Location
India
Mail us Now
team@manras.com
Challenges
BARC faced significant challenges due to a lack of a unified system.
- Fragmented Systems: BARC India relied on multiple, disconnected systems, hindering process visibility and data consistency.
- Inventory Management Woes: Tracking meter accessories, especially, posed a significant challenge.
- Manual Reporting Burden: Consolidating KPIs from various processes involved tedious manual work.
- Inefficient Task Management: Task assignment and status tracking lacked automation.
- Data Accuracy Concerns: Data collected from field visits required robust validation practices.
- Salesforce Classic Limitations: BARC India sought to leverage advanced features of Salesforce Lightning.
Solution
Manras Technologies empowered BARC India to unlock the full potential of their viewership data with a unified Salesforce solution, boosting efficiency and accuracy.
- Unified Processes: Fragmented systems were consolidated onto a single Salesforce platform, fostering seamless data flow and improved visibility across all operations.
- Enhanced Data Accuracy: Robust multi-level validations within the field service app ensured data integrity from the point of collection.
- Streamlined Field Operations: Automated tasks and the dispatcher functionality in Salesforce FSM optimized field service management, including meter installations and maintenance.
- Inventory Management: The solution addressed a critical challenge by enabling comprehensive management of meter accessories alongside other inventory items.
- Centralized Service Ecosystem: Call center and service center operations were unified within the Salesforce platform, facilitating a more efficient and cohesive customer service experience.
- Increased Operational Efficiency: Automated workflows and a centralized system empowered BARC India to achieve greater efficiency and productivity.
- Leveraging Salesforce Lightning: The migration to Salesforce Lightning unlocked advanced functionalities, empowering BARC India to further optimize their operations.
Value Added
Manras Technologies went beyond just implementing the CRM, providing additional value through:
- Data Migration Support: Manras ensured seamless data migration from legacy systems to Salesforce, maintaining data integrity.
- In-House UAT Sessions: User Acceptance Testing (UAT) sessions were conducted on-site, ensuring users were comfortable with the new system.
Outcome
The successful implementation of the Salesforce solution, powered by Manras Technologies, yielded significant benefits for BARC India:
- 30% Increase in Resource Optimization: Improved resource allocation and utilization.
- 35% Increase in Task Completion: Accelerated task execution and enhanced productivity.
- Enhanced Data Accuracy: Improved data quality and reliability, leading to more accurate insights.
- Streamlined Operations: Automated processes and reduced manual efforts, leading to increased efficiency.
- Improved Decision Making: Leveraged data-driven insights to make informed business decisions.
Results
30% Increase in resource optimization
35% Increase in Task Completion
Conclusion
By partnering with Manras Technologies and adopting a unified Salesforce solution, BARC India transformed its operations, achieving greater efficiency, improved data quality, and enhanced decision-making capabilities. This case study underscores the power of leveraging technology to streamline complex processes and drive business growth.