KEI Cables Powers Growth with Manras Technologies' Salesforce CRM Implementation
Customer
KEI Cables, a leading global provider of comprehensive wire & cable solutions.
Industry
Manufacturing
Product
Salesforce Retail Consumer Goods Cloud
Services
Salesforce Implementation Services
Location
India
Mail us Now
team@manras.com
Challenges
KEI Cables, established in 1968, relied on an in-house CRM and SFA system that limited their ability to manage a growing business effectively. They faced several key challenges:
- Fragmented Sales & Marketing: KEI lacked a unified platform to manage their retail, B2B sales, and influencer marketing efforts.
- Limited Campaign Management: Running targeted marketing campaigns for various influencer segments was impossible.
- Manual Processes: Tracking marketing assets, reporting, and system modifications were time-consuming and cumbersome.
- Low Automation: The absence of automated processes hindered efficiency.
Solution
Manras Technologies implemented Salesforce Retail Consumer Goods Cloud for KEI Cables. This cloud-based solution addressed all their pain points and offered significant advantages:
- Unified Platform: KEI can now manage their complete sales and marketing operations, encompassing retail, B2B, and influencer marketing, on a single platform.
- Mobile Enablement: The mobile-ready solution empowers field sales teams to manage daily activities on the go.
- Automated Processes: Automated quote generation for standard and custom products streamlines the sales cycle.
- Seamless Integrations: Integration with ERP systems provides real-time order, payment, and inventory data. Additionally, integration with loyalty apps facilitates influencer management and document management systems (DMS) access.
- Targeted Influencer Engagement: KEI can design and execute personalized engagement journeys to educate influencers about new product features and schemes.
- Marketing Asset Tracking: The system tracks marketing assets, enabling ROI measurement and campaign optimization.
- Enhanced Reporting & Dashboards: Real-time reporting and customizable dashboards provide valuable insights for data-driven decision-making.
- Low-Code Configuration: KEI can leverage out-of-the-box (OOB) features for faster configuration and reduced development cycles.
Outcome
The Salesforce CRM implementation by Manras Technologies has transformed KEI’s business operations, delivering significant benefits:
- Rich Customer, Influencer, and Distributor 360 Views: KEI has a holistic understanding of their customers, influencers, and distributors, enabling them to build stronger relationships.
- Targeted Marketing Campaigns: KEI can now execute targeted marketing campaigns for different audience segments, including influencers, to maximize campaign effectiveness.
- Improved ROI Tracking: Tracking marketing assets allows KEI to measure campaign ROI and optimize their marketing spend.
- Real-Time Visibility: Integration with ERP systems ensures real-time access to order, payment, and inventory data.
- Mobile Workforce Empowerment: The mobile-ready solution empowers the field sales team to manage activities efficiently, improving productivity.
- Faster Development Cycles: The low-code configuration capability of Salesforce enables faster development and implementation of new features.
- Automated Processes: Automated workflows streamline operations and improve overall efficiency.
- Data-Driven Decision Making: Real-time reporting and dashboards provide valuable business insights for informed decision-making.
Conclusion
KEI Cables’ successful Salesforce CRM implementation, facilitated by Manras Technologies, has resulted in a unified customer experience, improved marketing campaign management, and enhanced operational efficiency. This case study exemplifies how Manras Technologies leverages Salesforce solutions to empower businesses like KEI Cables to achieve significant growth and success.