Customer Business
ValueFirst is an enterprise communication platform company that connects businesses and customers. They enable intelligent conversations across channels (both telecom and the internet) through their communication platforms. They enable over a billion interactions each month. They are a Twilio enterprise!
Client
Value FirstImplemented
Sales Cloud, Pardot, integration with LinkedIn Ads, Google Ads, and Facebook Ads.Industry
High-TechVisit
www.vfirst.comCustomer Challenges
This client found it challenging to segment leads effectively. Manual segmentation was arduous and time-consuming.
Lead nurturing was another challenge faced by the client.
Other challenges included-sales management, quote creation and lead management across multiple channels.
Solution
Manras implemented Sales Cloud, Pardot, integration with LinkedIn Ads, Google Ads, and Facebook Ads.
Feature Utilisation
Manras used Salesforce Standard Features (Sales Cloud, Lead, Opportunity, Account, Contact, Product and Price book, Multi-Currency Price book, Pardot, LinkedIn Ad, Facebook Connector, Google Ads, Forecast and Quota) in solving customer challenges.
Implementation Flow
We created a flow for implementing the features with a BRD discussion followed by creating a data model structure. Module implementation in Agile involved
Lead management (Integration with Fb Ads, google Ads, Web-to-lead)
Account, Contact, Opportunity, Product, Price book, Quote
Integration with LinkedIn Ads, Forecast and Quota
Pardot was parallelly implemented. UAT was conducted post every sprint. User and admin training was provided.
Demonstrate Ecosystem Breadth
We offered innovative thought leadership and distinct solutions for addressing business challenges. We suggested utilizing Sales Navigator and LinkedIn Ads. Pardot was used for engaging consumers via a nurturing journey. We also suggested the customer use different price books for different currencies and customers.
Pardot was parallelly implemented. UAT was conducted post every sprint. User and admin training was provided.
Results
Lead assignment and duplication effort reduced from 30 minutes to 0 minutes per lead.
Quote creation time decreased 10 – 15 mins due to the availability of Pricebook of different countries in one single place.
Sales Review Meetings became more effective since quotes and forecasts were managed entirely on Salesforce.
Live reporting and dashboarding has reduced the duration of sales review team meetings as higher management teams are now aware of the sales team’s work and review potential business areas.
Lead nurturing has increased the number of qualified leads for the sales team with upto a 25% increase in qualified leads.
