Salesforce Automation for Real Estate Agents

Real estate drives immense revenue and creates an abundance of employment opportunities. Hence, it is undeniably one of the drivers of the growing economy. However, despite its staggering growth and advancements, it is still limited by the traditional marketing processes used and old-school methods used by real estate agents.
Salesforce for Real Estate: The Need of the Hour

Even though real estate, as a whole, is flourishing now more than ever, many real estate agents don’t feel the need to rise above the tips and tricks they’ve garnered from their business ancestors. Sure, there is still some room for orthodox business processes and strategies. However, the ones refusing to adapt to the ongoing uprising of digital technology will either be forced to use it in the near future or, worst-case scenario, quit their businesses. And well, since progress demands innovation, a shift from traditional to high-quality digital CRM processes is the need of the hour.

Put simply, akin to other industries, real estate, too, is going through a much-needed digital transformation. Kudos to the CRM solutions provided by Salesforce; this transformation has been seamless, effective, and extremely profitable for many. With simple implementation and benefits galore, it’s about time that all real estate agents consider using CRM in some capacity and watch their businesses grow.

As a real estate agent, if you are thinking about taking the leap and implementing Salesforce Real Estate CRM to streamline your business processes, get in touch with our team of our experts. Our Top Salesforce Consulting Company, Manras Technology, provides a range of Salesforce services that can help you address loopholes in your CRM systems and solve them with ease.

Salesforce Automation and Its Importance In Real Estate

Time is money in the real estate business. Here, time refers to the time invested in sales and marketing activities and time invested in customer satisfaction. Salesforce automation allows you to integrate both processes so that not only are you well ahead of the curve in sales but are also building long-term customer relationships, ensuring future sales. Benefits like these make Salesforce an unparalleled CRM real estate software.

For the most part, the term CRM is only associated with hi-tech companies and not individual real estate agents. However, the growing demand for real estate businesses, big and small, tells a different story. It makes it pretty evident that, like traditional organizations, real estate agents also need a distinguished CRM software to handle their vast repositories of clients and effectively interact with them. The remarkable benefits of automation further stem the importance of Salesforce CRM for Real Estate.

Unsurprisingly, even statistics favor CRM digitization and automation. According to a survey conducted by ActiveRain, rich and successful real estate agents tend to invest six times more in technology, with CRM being a prime contributor to their success. 

Key Benefits of Salesforce Automation in Real-Estate:

Quick Real-Time Results: In an industry replete with tough competition, it’s not easy for real estate agents to establish long-term customer relationships. Not only is the process of building strong relationships time-consuming, but it involves hefty financial investments as well. To ensure these investments are lucrative enough, real estate agents need measurable and applicable results in real-time.

Wasting no grains in the hourglass, Salesforce CRM automatically examines all the intricacies of your processes. It then evaluates them to give you consistent and instant results. By keeping a close eye on these things, you can determine whether your strategies are producing the results you expect and then further tweak them to obtain the best possible results. As a result of a timely assessment of your processes, you save both time and money. 

Increased Attention to Detail: On the surface, the real estate selling process is quite simple. It begins with preparing a sales listing and ends with the negotiation and closing of the sale. However, there’s a lot more to it than meets the eye. For instance, clients and agents share a plethora of important documents and information that needs to be carefully navigated throughout the process.

By setting up your CRM to automatically organize data, fill out forms, and file documents, you can smoothen the little creases that could potentially complicate your sales process. Not to mention, even your customers can sigh in relief as automation helps them focus on the bigger picture and worry less about the trivial details. And well, it goes without saying: a happy customer is a loyal customer. 

Increased engagement before and after the process: As exciting as it may seem, property hunting can often be a hectic process for your clients. This especially rings true when they’re initially reaching out to you with their queries. In a similar way, for you, as an agent, keeping up with the requests and messages of a massive client base may often seem daunting. 

Using Salesforce CRM, not only can you respond to your customers using any internet-enabled device, but you also send them personalized automated messages. The automated messages, recorded by you, keep the clients updated on your availability status, your reason for absence, your alternate points of contact, and a lot more.

If quick correspondence is the key to initiating relationships, following up is the key to maintaining them. In other words, merely selling properties to customers is not enough, and neither is sustaining contact only during the sales process. You must go above and beyond that, making sure you build long-term relationships with them by maintaining contact even after the process. 

Salesforce CRM can help you automatically save client information and time, and again, send them relevant and informative emails/messages. By doing this, you encourage your customers to approach you every time they want to buy a new property; thereby, giving you a major competitive edge. 
In Conclusion
Whether you use traditional marketing processes or upgrade to automated, digitized ones, the DNA of successful sales stays the same–it is driven by customer satisfaction. 

However, since it is evident that the latter method is far easier and effective, why not use it to drive better customer satisfaction and much better sales.