Salesforce for High Tech Industries: Get a Personalised Customer Journey

The high-tech sector shoulders a higher level of responsibility for delivering the best-in-class customer support in order to sustain a competitive advantage with its shorter product life cycles. But that is not always the case.

The most common issues that are experienced by high-tech companies include recommending best practices to customers, creating appropriate roadmaps for app architecture, meeting B2B demands, deciphering and deconstructing relevant data from the vast information that is available, etc. In today’s era of rapidly changing customer demands and technologies, a mediocre process and a poorly integrated system can be the downfall of companies. This is where Salesforce comes in.

Salesforce is a cloud-based software company that provides customer relationship management (CRM) services applications with a focus on customer service, analytics, market automation, and application development. Salesforce for the high-tech is being implemented by industry-leading companies to streamline their process and provide a seamless experience for customers.

How Can Salesforce Be Used For Personalized Journeys For Your Customer?

Salesforce is a cloud-based software company that provides customer relationship management (CRM) services applications with a focus on customer service, analytics, market automation, and application development. Salesforce for high-tech is being implemented by industry-leading companies to streamline their process and provide a seamless experience for customers.

1. Exceptional Customer Support Powered by Salesforce Marketing Cloud

The best customer experiences are based on data. A clear understanding of consumers and their purchase patterns is the only way of streamlining customer journeys. To enable storage of data at every point of the customer journey, you need CRM systems such as Salesforce. These collected data can be transformed into insights that can help you in expanding your business. With this collected data, you can personalize your customer’s journey.

The ways in which the Salesforce high-tech sector can be personalized are detailed below.

The Salesforce Marketing Cloud provides services that can improve customer engagement, with hassle-free access to web services, chat, and email from any device and a 360-degree customer view. Real-time feedback on common issues can help your team solve issues faster.

Certain functions of the Marketing Cloud that can help you in optimizing and personalizing customer journeys are:

Journey Builder Application: This interface provides you with a visual depiction of your customer’s journey. It provides measurement metrics that enable easy tracking and optimizing of customer journeys. This can be used during the execution of campaigns across platforms for engaging customer journeys. Every step of B2C journey management can be personalized across channels with this function.

Interactive Studio: This feature helps your brand record real-time interactions with customers, irrespective of the channel. With this function, you can understand the perception of customers about your brand and personalize their journey. You can build a customer engagement profile that is tailored to their specific needs.

Social Studio: The Salesforce Einstein AI helps in tracking brand references on social media sites under customer handles even without hashtags. Using the power of social media, you can create an engaging customer journey by gaining insights into their preference based on the social media activity of customer accounts.

Advertising Studio: With the advertising studio, you can create advertisements for search engines, social media, and other spaces on a singular platform. This function concentrates on customer acquisition and re-engagement. It also helps in looking for and reaching potential customers. In combination with Journey builder, this feature enables coordination of campaigns across channels, increasing return on investment (ROI).

Email Studio: Salesforce marketing suite’s advanced email technology helps brands with email, which is key to every stage of the customer journey. It is an automated option and comes with an intuitive interface, and has a drag and drop option. It is flexible and allows for easy integration into data sources or departments, ensuring consistency. Content can easily be personalized with this option.

2. Personalized Marketing

The Salesforce Marketing Cloud provides a 360-degree view of the customer that helps you compile customer data and design personalized marketing campaigns. Salesforce’s advanced AI power can help you to manage and evaluate your business campaigns. In this way, you can get on top of your marketing strategy with the Marketing Cloud.

3. Collaboration

With Salesforce for the high-tech industry, you can customize your website’s environment. The community Cloud offers community portal options for your customers and partners. These community portals can help you set up better-integrated custom web portals.

Conclusion

The high-tech industry is a fast-moving industry where it is important to have a reliable, scalable system that can sustain aggressive growth targets and embrace rapid change within the business. Salesforce solutions for the high tech industry is the best platform for these challenges. Manras Technologies is a platinum Salesforce partner that can help you with Salesforce implementation services, Staff augmentation, and messaging tool that goes with Salesforce. Our expertise in Salesforce can optimally drive Salesforce powered digital transformation for your enterprise.