What exactly is Salesforce Marketing Cloud? The key components and benefits
Salesforce Marketing Cloud is one of the top marketing automation and analytics programmes and services. It was first introduced under the brand name ExactTarget. Because it’s a premium program, it has an education curve. It can be challenging for in-house teams to run campaigns effectively. Therefore, it is always recommended to choose a well-known Salesforce Marketing Cloud partner to get the maximum benefits from the platform.
The blog will discuss What exactly is Salesforce Marketing Cloud?. we will explore the role played by a Salesforce Marketing Cloud Partner to improve the efficiency of your organization and also explore its key components and benefits.
In the process of hiring an agency, businesses should inquire whether they have been certified Salesforce partners such as Manras Technologies Pvt Ltd or not. Official partners are approved by Salesforce and must undergo rigorous due diligence and a review before being certified.
Salesforce AppExchange permits organizations to filter their search by experts from the industry, Salesforce Expertise, location, and ratings. Salesforce Marketing Cloud partners should be able to prove their credibility through individual certificates, such as “Certified Marketing Cloud Consultant” and ‘ Certified Marketing Cloud Email Specialist. Therefore, it is highly recommended to confirm the credentials as part of the process of selecting.
What Is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a top email marketing software that is used to create and manage effective marketing campaigns as well as maintain customer relationships. This SaaS platform lets marketers utilize email personalization to plan, segment, and improve various aspects of marketing, such as customer journeys and multi-channel campaign implementation, analytics before and after the campaign, including social media marketing, and engagement, as well as an integrated platform for managing data.
Who is using Salesforce Marketing Cloud?
Cloud computing is at the forefront of technological innovation, and Salesforce is recognized as a leading cloud computing company. More than 100,000 companies of all sizes and in every sector make use of Salesforce Marketing.
What are the possibilities With Salesforce Marketing Cloud?
Salesforce Marketing Cloud allows:
- Customer engagement in real-time
- Email and Marketing Automation
- Social Media Engagement
- Mobile (SMS) Messaging
- Customer Marketing Analytics
What Are Salesforce Marketing Cloud’s Benefits?
Below is a listing of the most important advantages that Salesforce Marketing Cloud allows you:
- Understand Your Customer Better – Through Salesforce Marketing Cloud, every interaction with your client is personalized. SFMC lets you connect data from a variety of sources and devices to create deep, comprehensive, and unified knowledge of your customers. The platform allows users to collect first- and second-party or third-party information. Every customer’s journey with your brand is an experience that lasts for the rest of their lives.
- Inspire Interest at Every Customer Contact Point – The Salesforce Marketing Cloud generates attention and awareness throughout the customer journey, giving a better understanding of how to help customers most efficiently. Marketing Cloud assists you in becoming a customer-driven organization.
- Create Customization Using Artificial Intelligence – Salesforce Marketing Cloud allows users to integrate data with Salesforce’s Einstein tool, which means the interactions are controlled by AI. The platform allows users to tailor customer communication in response to their interactions with your company.
- Perform Impact Analysis – Marketing Cloud lets users measure customer journeys across different channels and devices using AI as well as Google Analytics 360.
Both B2B and B2C companies can greatly benefit from the use of Salesforce Marketing Cloud, as it assists businesses in delivering relevant information at precisely the right time to the most relevant people.
What are the main components of the Salesforce Marketing Cloud?
Salesforce Marketing Cloud consists of advanced capabilities and tools that help find and understand clients on a deeper level, and then reach them via email as well as online shopping, social media, and mobile ads. Marketing Cloud enables you to create personalised content for each client and maintain personal contact with them.
Let’s take a look at the different components that comprise the Marketing Cloud.
- Journey Builder – Journey Builder is the visual mapping solution from Marketing Cloud. Create customized, multi-branched customer journeys that span various channels throughout every phase of the customer’s life.
- Email Studio – As the name implies, Email Studio is a platform that lets users build targeted marketing campaigns via email. Salesforce Marketing Cloud partners assist you in tailoring the platform to your business based on the content you intend to distribute and the clients you hope to reach.
- Data Studio – This tool allows you to join forces with other publishers and marketers to get unique insights into your customers and boost your revenue using data. The more you know about a person’s needs, the simpler it becomes to develop marketing campaigns that connect with them.
- Social Studio – This tool allows you to create custom social media marketing campaigns that turn social media followers into potential clients. Make your social media marketing more effective by listening, analyzing, and engaging with your users and creating a dialogue with them.
- Advertising Studio – Make the first step toward digital advertising using an advertising studio. It helps to manage the acquisition, retargeting, and alignment of campaigns. Make use of your CRM and marketing data to build a customised advertising strategy that aligns with your marketing strategies.
- Mobile Studio – With an effortless Mobile Studio implementation, your Salesforce Marketing Cloud partner helps you connect with your clients by sending them customised messages via their mobiles. Like sending emails to your customers, this Marketing Cloud offering allows you to create and send bulk texts to various contacts at the same time, saving workers’ time as well as energy.
- Interaction Studio – A tool for real-time engagement to visualize, track, and manage the customer experience in real-time. It assists you in providing relevant content at every stage of the customer experience.
Manras Technologies is a Certified Salesforce Consultant and can help you with Salesforce security-based queries. With 7+ years of experience and certified Salesforce professionals onboard, Manras Technology can help you with expert knowledge in setting up Salesforce and integrating Salesforce CRM with other technologies. Feel free to get in touch with us at – Team@manras.com
