Salesforce’s Free Marketing and Commerce Expansion Pack: What’s New and How It Can Help Your Business
After the exciting launch of Agentforce, Salesforce has introduced another essential initiative ahead of Dreamforce called Salesforce Foundations. This new feature set includes tools for sales, service, marketing, commerce, data management, and improvements in Marketing Cloud and Data Cloud. It is available at no extra cost for users on enterprise-level licenses or higher, helping businesses streamline their operations and foster growth.
In this article, we will explore what Salesforce Foundations offers and the benefits it can bring to businesses looking to optimize performance and improve customer engagement.
What is Salesforce Foundations?
Salesforce Foundations is a feature set designed to enhance the Sales and Service Cloud experience. It enables businesses to access powerful capabilities without additional investment. Built on the Agentforce platform, Salesforce Foundations offers a user-friendly interface for easy navigation and customization. Key features like marketing email campaigns and targeted segmentation help businesses create personalized customer experiences while leveraging AI-driven insights to streamline operations across various touchpoints.
How does Salesforce Foundations Work?
Salesforce Foundations operates on the new Agentforce platform and integrates with Salesforce Data Cloud, allowing all its tools to rely on comprehensive enterprise-wide data. Data Cloud harmonizes customer information from various business and CRM systems, enabling users to work on a unified platform. This ensures a consistent and connected experience across all tools, helping businesses streamline operations and improve communication for a more cohesive experience for both teams and customers.
What are the Benefits of Salesforce Foundations?
Salesforce Foundations offers a range of benefits for organizations looking to enhance their operations and improve customer experiences. Here are some key advantages:
Boost Revenue
With sales, service, and marketing teams working in one place, organizations can leverage insights from service cases. This integration allows sales users to add relevant customers to marketing-created nurture campaigns without needing access to separate platforms, ultimately driving more revenue.
Speed Up Payments
When customers are ready to buy, sales users can quickly convert closed deals into payment using secure payment links generated directly from a quote or opportunity record. These links can be easily embedded in invoices or emails, streamlining the payment process without relying on external systems.
Enhance Customer Loyalty
Salesforce Foundations empowers service teams to enhance customer loyalty. Service agents can add customers to marketing onboarding journeys for more personalized experiences and can upsell effectively using access to sales quoting and secure commerce payment links, all without needing separate marketing or sales platforms.
Personalize Experiences
Thanks to Data Cloud’s automatic data retrieval, organizations can gain insights across the customer journey. This unified data foundation enables marketers to create highly targeted segmentation lists based on service case data or sales pipeline stages, providing insights that were previously inaccessible.
Work More Efficiently
Salesforce Foundations features an updated user interface designed to help teams work more efficiently. The new left-hand navigation simplifies app access, while the customizable homepage offers snapshots of top priorities like open cases and recommended tasks, allowing users to plan their day more effectively.
Access Partner Apps
Every customer can enhance Salesforce Foundations at no additional cost with free trials of partner apps from the AppExchange. These include popular tools like Webex by Cisco, DocuSign, and RingCentral, which help boost productivity and cost savings through functionalities such as document generation, contract management, collaboration, and telephony.
Conclusion
In conclusion, Salesforce Foundations helps organizations improve operations and customer experiences. Its integrated tools allow businesses to boost revenue and work more efficiently in sales and service. To get the most out of Salesforce Foundations, partnering with a Salesforce certified consultant like Manras can provide valuable support and ensure your organization benefits fully from these new features.
