Elevating Engagement: The Intelligence View for Salesforce Leads and Contacts

In the ever-evolving landscape of Salesforce features, there’s a gem that has quietly made its way into the Winter ’24 release – the Intelligence View for Leads and Contacts. As a Salesforce Platinum Partner, Manras is excited to shed light on this small yet powerful addition that promises to revolutionize the way users identify and engage with prospects and customers.

Unveiling the Intelligence View

Lead Intelligence View:

Navigating through leads is now more intuitive than ever. With the Intelligence View button on the Leads tab, users can instantly access crucial metrics and streamline their workflow. The view offers a snapshot of essential data, allowing for quick identification of leads that require attention. Activities such as emails and calls are conveniently displayed, enabling users to take prompt action directly from the Leads tab. The switch between the Intelligence View and the original List View is seamless, ensuring a user-friendly experience.

Metrics for leads encompass a comprehensive range:

• Total Leads: A quick count of leads meeting filter criteria.
• No Activity: Identifying leads with no completed activities.
• Idle: Recognizing leads with past activity but none in the last 30 days.
• No Upcoming: Highlighting leads with recent activity but no future activities scheduled.
• Overdue, Due Today, and Upcoming: Efficiently categorizing leads based on activity timelines.

Contact Intelligence View:

Similar functionality extends to the Contacts tab with the Intelligence View for contacts. Users can swiftly access vital metrics and perform actions directly from the Contacts tab. The detailed metrics cover aspects like total contacts, activity status, and upcoming tasks, ensuring a comprehensive overview of the contact’s engagement status.

Making It Work for You

Setting Up the Intelligence View:

For Salesforce users to benefit from the Intelligence View, administrators need to enable it in the Setup menu. Additionally, adding the Intelligence View button to the Lead and Contact List View button layouts enhances accessibility. Once set up, users can seamlessly toggle between the Intelligence View and the List View.

Empowering Users:

As a Salesforce Platinum Partner, Manras recommends sending out a memo to users post-setup. This ensures that users are well-versed in interpreting the presented metrics and are equipped to make the most of this valuable tool. The Intelligence View is designed to enhance efficiency by reducing clicks and providing actionable insights at a glance.

Conclusion

The Intelligence View for Salesforce Leads and Contacts is a game-changer that brings efficiency and ease to the forefront of user experience. Manras, as a Salesforce Platinum Partner, encourages organizations to embrace this feature and elevate their engagement strategies. In a world where every second counts, the Intelligence View empowers users to navigate the Salesforce ecosystem with precision and agility, ultimately leading to happier and more productive users. As this feature quietly revolutionizes engagement, make sure you don’t miss out on its potential to transform your Salesforce experience.